AICC Intesifies collective Marketing in Demera EPA
- 03 Dec
For many years, smallholder farmers in Demera EPA Lilongwe were used to selling their produce individually and to unreliable markets. However, the introduction of SALF programme by the African Institute of Corporate Citizenship in the area has changed the practice. Through the SALF programme, AICC has been involved in offering trainings and capacity building to farmers on market access and entrepreneurial skills with an aim of ensuring that smallholder farmers in the area, start to regard farming other than a mere survival activity.
AICC whose main role in the SALF programme is to ensure that there is an increase in market and acquisition of entrepreneurial skills among smallholder farmers in the area has been facilitating various market linkages as well as promoting collective marketing and marketing negotiating skills.
The acquisition of skills in searching and negotiating for good market prices and aggregations of produce has evidently led to a number of success stories of collective marketing in the area. Demera EPA lead farmers Chairlady, Alaika Kachenje, is one of the many farmers whose living to enjoy the fruits of collective marketing. Kachenje narrated that ever since she decided to join the collective marketing group she has lived to enjoy the group and does not regret her decision. She indicated that through collective marketing she is now realising more than what she used to.